Haute diamantaire Nirav Modi has widened his horizons eastwards with his new boutique that recently opened in Beijing. The boutique is set inside the The Peninsula Beijing hotel, and reflects Modi’s acknowledgment of the importance of the Chinese market. He terms the Chinese customers as sophisticated luxury buyers, “with an eye for detail and craftsmanship”. Modi has plans to establish more such boutiques in China over the coming years. Golden glass, mother of pearl, brushed silver and rose gold tones accentuate the interiors of this first store in Beijing, which also has VIP rooms for its clientele. Nirav Modi’s VIP clientele includes the likes of Kate Winslet, Taraji P Henson, Sonam Kapoor and Priyanka Chopra. He has already strengthened his international presence through his standalone stores in New York, London and Hong Kong.
