French luxury fashion brand, Louis Vuitton’s third destination show, Resort 2017, is scheduled to take place on May 28, in the Brazilian beachfront city, Rio de Janeiro. They have previously conducted their shows in summer destinations such as Palm Springs and Monaco for Cruise/Resort collections. Not only does the brand promote itself by conducting shows around the world but also is giving tough competition to brands like Chanel, which has started the destination runway trends. This year, NYC-based brand Public School showed in Dubai, Givenchy showed in New York and Dior in Cannes, to name a few.
