Fashion designer Raghavendra Rathore on why brands don’t matter

For the man, who popularised Jodhpurs and bandhgalas, luxury is a way of life. He believes it is precious and must be earned. However, Rathore says clothes must represent the wearer’s personality first. The designer’s imprint and influence come second. He spends time with clients to understand their tastes, to find a realistic middle path between their desires and practicality. He advises his gentlemen clients to pay attention to the right pocket square and bespoke footwear, as they add a wow factor. “The clothes you wear should seem to have been made for you,” he says.